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Achkan -With and Without Embroidery

The Indian fashion sphere has undergone tremendous growth and transformation over the years. But despite the many appealing trends and garments emerging, more traditional designs like the achkan remains as popular as ever. According to varying reports, contemporary consumers are increasingly favouring the achkan thanks to Bollywood celebrities like Saif Ali Khan reigniting the appreciation for all things traditional. Khan's custom wedding achkan made by our very own Raghavendra Rathore proved to be a global inspiration and dominated much of 2012. Seven years on, this classic statement piece is still continuing its rise to mainstream fashion and culture.Read More
Achkan -With and Without Embroidery

Fashion and the film industry

Fashion and the film industry have had a long-standing love affair since the dawn of time. Particularly for Bollywood and Hollywood, these two major film industries have often drawn influences from each other. Their complex paradigm has led to many storyline inspirations, crossovers and style emulations. And over the last couple of decades, India's film and fashion industries are being championed by Western culture and vice versa.Read More
Fashion and the film industry

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