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Heritage Clothing & Classic Style
1200 Years of History
It is no hidden fact that India is moving at a very fast speed and it is supposedly just the beginning. The past and the present are all part of life in this new India. What then becomes very interesting is to understand how exactly are people steeped in history re-calibrating?
Designer, lifestyle merchant Raghavendra Rathore, has understood the landscape of society and chosen to create a luxurious classic brand that reflects the ancient accents of his 1200 years of lineage and heritage while being super modern in its avatar, through his brand Raghavendra Rathore.
Going forward, the brand wants to reach out globally to let people experience what classic “Indian Style” is really about, while conforming to global luxury standards.
His great-grandfather the Maharaja of Jodhpur is credited to have been the most fashionable monarch of his time, who invented the Jodhpur style Safa, (headgear) and popularised the long printed Achkan’s. His grandmother the sister of the Maharaja of Jaipur, Sawai Man Singh II, was known for her humbleness, simplicity and warmth. His mother, a family member of the Kangra family, is revered for her shrill sense of aesthetics and his late father’s firmness, makes him a unique creative mind with a sense of purpose & a person who can execute a vision.