Bespoke Men's Wear
The Indian Designer wear market is meant to be the sixth largest fashion market in the world. Winning over the discerning customers of India in a manner of attracting them towards Make in India products requires a way more tactful strategy and unique product offering, that seems to work well with their lifestyle, emotion, culture and traditions.
It is imperative to master the art of creating products that emulate each of those elements to make for a successful and aspiring product range for customers so these products eventually become objects of desire for them.
The beauty of Indian designer clothes is unique in itself given that India is such an opulent and rich country in every aspect. The rich heritage of India, one of the world’s oldest civilizations, is a confluence of religions, traditions and customs. The highlights of Indian heritage lie in its art, architecture, classical dance, music, flora and fauna, and the unique way of life of its people. The finesse of Indian handcrafting, the richness of handwoven textiles, the ethnicity of jewellery, everything has come down as a part of our legacy from ancient times and is being kept alive generation after generation. The exquisite embroidery techniques and historical costumes from all across 28 states, all put together, is a treasure trove of endless inspiration.
The traditional Indian designer dresses for men as conceptualised by Brand RR have been evolved and reimagined from old world costumes and vintage portraits and representations in museums. These designer clothes have been a hallmark of a bygone era and in contemporary times emulate a new age aplomb without losing the timeless elegance that is predominantly visible through the styling of every outfit that is immaculately designed. As a result of this extraordinaire vison board that emulates a celebration of innate Indian aesthetics, designer clothes for men by the brand, have an appeal and distinctiveness like no other.
The purpose, authenticity and practicality is key when conceptualising these designer dresses for men. Since festivals and weddings in India are celebrated in a big way there is an array of silhouettes and details that come into play when designing Indian dresses. Each ensemble is layered with a handsome mix of colour and play of textile that makes it elaborate and intrinsically special.
In contrast to elaborate dressing in India, every day dressing can also be ethnic in appeal but comparatively to festive dressing, it can be quite simple and typically unstructured. The predominant fabric is mostly handloom cotton or khadi and the silhouettes are loose and flowy for comfort much like the dhoti, the wraparound lungi or a pyjama pant combined with shirt like tunics or kurtas.
Ethnic clothing is just one of the things that distinguish one part of India from the other. Some of the examples ethnic attires that the RR brand focuses on are: Waistcoats, Kurtas, Angarkhas, Bandhgalas, achkans, etc. The traditional Indian attires have earned admirers all across the world. The craftsmanship with which artisans create traditional dresses is incredible and the attention to detail that is part of the process is immaculate.
In order for us to avoid these arts and crafts from dying it has been a constant endeavour for brand RR to support and promote everything hand made in India by artisans. This is the only way one can sustain artisans and preserve the skill set, talent and art. As every state in India is geographically different from the other, we need to join hands and work as a single body in the revival, preservation and promotion of anything and everything hand made in India, as that’s was makes us stand out as a nation.